Seeing the Big Picture contains our best thinking on business acumen. It's a New York Times and Wall Street Journal bestseller.
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"I listen to Kevin Cope."
—Stephen M.R. Covey, Author of the Speed of Trust
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Reviews from CEOs, Leaders, and Authors
"Cope's book will help all employees of an organization understand the essence of how business works, plain and simple."
—Doug Conant, Former Chairmen & CEO Cambell Soup Company
"Many of us (myself included!) work hard to equip leaders and employees with the essentials for business vitality—no one has done so with more fidelity, clarity, and precision than Kevin Cope. The wonderfully accessible tools in this book are the first investment any leader must make to build a sustainably competitive enterprise. If it comes down to paying the rent or buying this book, let your landlord wait."
—Joseph Grenny, New York Times bestselling coauthor of Crucial Conversations and Change Anything
"If you want to become a credible advisor within your company and with your customers, make reading this book a priority. From knowing the five business drivers to making sense of financial statements, Seeing the Big Picture will help you get a seat at the decision table."
—Jeff Renzi, vice president, Dell Services, Global 500 Accounts
"Cope has discovered a drop-dead simple way of getting to the crux of business. His five-drivers business model is at the core of how my team and I think—and perform! Read this book, build your business acumen, and make an impact."
—Karen Kocher, chief learning officer, Cigna Corporation
"If you're interested in speaking the language of business more fluently, this book is your dictionary."
—Stedman Graham, CEO, S. Graham & Associates
"We teach Cope's five business drivers to our leaders, regardless of the department they work for, to build the business acumen they need to improve our company's financial strength. Seeing the Big Picture, introduces these drivers and unveils a framework for thinking about business that will bring clarity to anyone looking to make a difference in their company's financial performance."
—John Roiko, vice president, finance, National Instruments
In 2002, Kevin Cope founded Acumen Learning, the leading authority on business acumen training, and has since delivered courses in more than twenty-five countries to more than eighty thousand people. For over twenty-five years, Kevin has promoted the idea that the brightest minds in business understand the essence of how a company makes money and use this knowledge to impact the bottom line. Kevin is not only a successful executive, he is also a sought-after keynote speaker, and author of Seeing the Big Picture, Business Acumen to Build Your Credibility, Career, and Company.
Kevin Cope is not only a successful executive, he is also a trusted resource and confidant to business leaders from around the world, a sought-after keynote speaker, and author of Seeing the Big Picture, Business Acumen to Build Your Credibility, Career, and Company.
For over twenty-five years, Kevin has promoted the idea that the brightest minds in business understand the essence of how a company makes money, and they use this knowledge to drive their decisions. These people have been described as having business acumen, and you'll find them everywhere from the factory floor to the corner office.
Recognizing that business acumen is about seeing the big picture and not just about financial literacy, Kevin founded Acumen Learning in 2002, a training company that has gone on to teach Kevin's 5 Drivers business model to some of the world's most respected and successful companies. Kevin's specialty is teaching employees and leaders how to speak the language of business as fluently as they speak the language of their department or function. Kevin believes that businesspeople who exercise their business acumen execute better, smarter, and faster business decisions that drive sustainable and profitable growth.