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business acumen


Seeing the Big Picture®

Kevin Cope


Founder of Acumen Learning

Kevin Cope is not only a successful executive & sought-after keynote speaker, he is also the author of Seeing the Big Picture, a #1 Wall Street Journal, USA Today, and New York Times bestseller. For over twenty-five years, Kevin has promoted the idea that the brightest minds in business consistently make smarter, faster, and more profitable decisions that drive clear and measurable results. In other words, they have strong business acumen.

Recognizing that business acumen is not only essential, but also lacking in many organizations, Kevin founded Acumen Learning in 2002, the leader in business acumen training. Kevin’s ideas and business models have been taught to some of the world’s most respected and successful companies – including 30 Fortune 50, reaching tens of thousands of participants in over 30 countries, with companies such as Coca-Cola, GE, KPMG, Merck, Nissan, Rolls Royce, The Home Depot, Verizon, Wal-Mart, and many others.

In 2012, ISA, The Association of Learning Providers, recognized Acumen Learning as their Training Company of the Year. Not only has Kevin been featured as a top-rated speaker at various national conventions, including SHRM and ASTD, he has been a guest on NPR and Business Insanity Talk Radio in addition to appearing in Chief Executive Magazine and Industry Week articles.

Kevin’s experience in business development includes initiating several startups, working in Europe for 18 months, and being a top-leader in a Fortune 500 company. His specialty is teaching business people – no matter their role and no matter their experience – how to look at business through the lens of 5 Business Drivers and use the company’s financial statements to measure progress. Kevin believes that business people must identify goals and obtain results in these 5 Business Drivers in order to achieve the most important objective for any company – long-term, sustainable profitability in support of its mission.

seeing the big picture

Seeing the Big Picture​

The most successful business leaders are savvy businesspeople first and experts in their field second.

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