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business acumen


Seeing the Big Picture®

"Cope's book will help all employees of an organization understand the essence of how business works, plain and simple."


Doug Conant, Former Chairman & CEO, Campbell Soup Company

"If you're interested in speaking the language of business more fluently, this book is your dictionary."


Stedman Graham, CEO, S. Graham & Associates

"Cope has discovered a drop-dead simple way of getting to the crux of business. His fiver-drivers business model is at the core of how my team and I think – and perform! Read this book, build your business acumen, and make and impact!"

Karen Kocher, Chief Learning Officer, Cigna Corporation

"If you want to become a credible advisor within your company and with your customers, make reading this book a priority. From knowing the five business drivers to making sense of financial statements, Seeing the Big Picture will help you get a seat at the decision table."


Jeff Renzi, Vice President, Dell Services, Global 500 Accounts

"Many of us (myself included!) work hard to equip leaders and employees with the essentials for business vitality – no one has done so with more fidelity, clarity, and precision than Kevin Cope. The wonderfully accessible tools in this book are the first investment any leader must make to build a sustainably competitive enterprise. If it comes down to paying the rent or buying this book, let your landlord wait."


Joseph Grenny, New York Times bestselling coauthor of Crucial Conversations and Change Anything

"We teach Cope's five business drivers to our leaders, regardless of the department they work for, to build the business acumen they need to improve our company's financial strength. Seeing the Big Picture, introduces these drivers and unveils a framework for thinking about business that will bring clarity to anyone looking to make a difference in their company's financial performance."


John Roiko, Vice President, Finance, National Instruments

seeing the big picture

Seeing the Big Picture​

The most successful business leaders are savvy businesspeople first and experts in their field second.

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