Privacy Policy

Last Updated: June 19, 2026

Acumen Learning (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and retain your personal information when you visit our website (acumenlearning.com) or utilize our business training services.

This policy includes specific disclosures required under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), and the California Invasion of Privacy Act (CIPA).

1. Information We Collect and Retain

In the preceding 12 months, we have collected (and may continue to collect) the following categories of personal information from website visitors, clients, and course participants:

Category of Personal Information	Specific Examples	Source of Collection	Commercial Purpose for Collection	Retention Period
Educational Records	CPE credits earned, self-study course participation, program results.	Generated directly through your participation in our courses.	To comply with the National Registry of CPE Sponsors guidelines.	Permanent (As required for CPE compliance).
Commercial Information	Records of products or services purchased, obtained, or considered.	Directly from transaction workflows and our learning platform partner.	To manage client training accounts and process course enrollments.	7 years following the termination of the business relationship.
Internet & Network Activity	IP address, browsing history, interaction with our website, and interaction with ads.	Automatically via cookies, web beacons, and tracking scripts.	To optimize website performance, analyze site traffic, and deliver targeted marketing.	Up to 1 year, or as dictated by standard analytical cookie lifetimes.
Professional or Employment Information	Job title, company name, employer.	Directly from you via business inquiry and demo forms.	To customize business acumen training proposals for corporate clients.	7 years following the last active business communication.
Identifiers	Name, business email, phone number, physical address, unique online identifiers.	Directly from you via web forms, registrations, or quiz submissions.	To provide services, fulfill contracts, communicate updates, and verify identities.	Permanent for historical participation records; 7 years for standard business accounts.

Note on Financial and Credit Card Data

Acumen Learning utilizes a third-party learning management system platform (Thought Industries) and secure third-party payment processors to handle all monetary transactions. Acumen Learning does not directly capture, store, or retain complete credit card numbers or billing numbers on our own servers. We may only view or retain the last 4 digits of a credit card and the card type for verification purposes.

2. How We "Sell" or "Share" Personal Information

Under the CPRA, the terms "sell" and "share" are defined broadly. "Sharing" specifically refers to disclosing personal information to a third party for cross-context behavioral advertising (e.g., targeted tracking pixels).

We do not sell your personal information for monetary compensation.
We do "share" network identifiers and internet activity with third-party service providers (such as Google Analytics, Meta/Facebook, and LinkedIn) via tracking scripts to measure website performance and deliver relevant advertisements.

Notice of Right to Opt-Out

You have the right to direct us to stop selling or sharing your personal information. You can exercise this right at any time by clicking the "Do Not Sell or Share My Personal Information" link in our website footer or by enabling the Global Privacy Control (GPC) signal in your browser.

3. Disclosures Regarding Real-Time Communication (CIPA Compliance)

Our website may employ interactive features, including chat plugins, contact forms, and automated quizzes, to assist you in learning about our products.

By interacting with these tools, you acknowledge that your communications are processed in real-time.
We utilize trusted third-party technology providers to host and facilitate these features. These providers are contractually bound to use your data only to deliver the service on our behalf, and not for their own independent tracking or eavesdropping purposes.

4. Your California Privacy Rights

If you are a resident of California, you possess the following statutory rights regarding your personal information:

Right to Know / Access: You have the right to request a disclosure of what personal information we have collected, used, shared, or sold about you over the past 12 months.
Right to Delete: You have the right to request that we delete personal information collected from you, subject to certain legal exceptions (such as our permanent regulatory obligation to maintain CPE sponsor records).
Right to Correct: You have the right to request that we correct inaccurate personal information that we maintain about you.
Right to Opt-Out of Sharing/Targeted Ads: The right to block third-party marketing pixels from tracking your data.
Right to Non-Discrimination: We will not discriminate against you (e.g., by denying services or charging different prices) for exercising any of your privacy rights.

How to Exercise Your Rights

To submit a request to access, delete, or correct your data, please contact us using the information below. We will verify your identity before processing the request by matching the email address you provide with our internal records.

5. Contact Information

If you have any questions about this Privacy Policy, your rights, or our data handling practices, please do not hesitate to contact us:

Acumen Learning

240 N Orem Blvd

Orem, UT 84057

Phone: 801.224.5444
Website: www.seeingthebigpicture.com